Image via WikipediaMany business operators know the importance of marketing and the role it plays in helping grow a business. While some may consider marketing a necessary evil in business operations and expense, internet marketing can fill many of the gaps created by advertising and offer many exciting rewards. If whatever you are doing to earn a living isn't any fun, then it is just a job. Being creative and having a ball can turn that job into an exciting career.
Too many people confuse the terms advertising and marketing and believe that marketing is an expense they can eliminate. Consider how much business might be lost with a reduction in advertising, as customers move to another business. Then consider how much business may be lost if another brand makes a bigger splash than your own.
The key difference is that advertising is for a specific product or group of products usually offered for a brief time. Marketing is an attempt to create brand awareness and sell the company. It is also an ongoing effort and many companies find that marketing will offer more long-term gains not typically seen with advertising and that is what makes it fun and more fulfilling to a company.
Since the internet began to grow, internet marketing has taken on a whole new approach to building a brand. It is not about placing advertising on high traffic sites, rather it is about getting the story about the company out to the public and the many different methods available in doing this makes it fun. With a newspaper or even broadcast ads, there is a time limit or space constriction about the amount of information a company can make available at any one time.
Most consumers do not mind if a few moments of their time is taken up while a company tells its story. But more lengthy stories they want to hear or see on their own time, when it is convenient for them. With the use of web logs, or blogs, as well as the use of videos inside web sites, a customer can learn all they care to about a company at their convenience. It can also be a lot of fun to put together a video to tell a company's story that presents the message in a fun way.
It can also be fulfilling in knowing the message is not restricted to any borders and that the message is being received in locations that many people may have never heard of before they started getting feedback from other countries. One of the amazing things about internet marketing is the translation capabilities. No longer does a company have to worry about telling their story in two or three dozen different languages. There are many computer programs that can make accurate translations instantly.
The wider audience, the longer and more informative messages as well as the various types of media available for internet marketing makes it a fun field to work in as well as a fun filled method of telling the company's story.
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