Customer Relationship Management = Successful Network Marketing Business

The connection that exists between closed sales and a profitable quarter is equal to the connection that may be found between customer relationship management and a successful network marketing business. As a matter of fact, a successful network marketing business relies on customer relationship management as its one stock in trade that will promise to yield results no matter what the market does! Customer relationship marketing is somewhat complicated by the fact that although it is a widely applicable concept that applies across the board to all forms of commerce, it also varies greatly from one merchant to the next.

In spite of these differences, there are also some similarities which are a good starting point for your business, especially if you are uncertain if you are truly making the most of your network marketing business with respect to building, maintaining, and deepening relationships with your customers.

• Perhaps the most important aspect that will help you to get a good idea as to how to treat your customers and manage the relationships they have with you will have to date back to the point of first contact. When, where, and why did the customer - or potential customer - contact you in the first place?

• What made your product or network marketing business attractive enough to the individual to send you an email or call you? Find out what the words and phrases were that you used and the idea you were trying to get through, and in so doing you will discover which need of your customer you addressed on that day.

• Once you have identified the need that the customer believed your product or network marketing business could fulfill, it is essential that you become familiar with your customer's time schedule. For example, if staying home with the kids during the summer vacation is of importance to the consumer, and you know that you have three months left until the first day of summer vacation, you will have just formulated your actual window of opportunity for closing the deal and introducing another candidate to your down line! Work with the time frame provided and help your customer understand how she or he can put this time frame to work in order to achieve their stated goal!

• Do not be bashful, you must ask questions in order to better understand the needs of your potential customer. While this may sound like the proverbial car salesman question of "what's it going to take for you to buy this car today," this kind of question is not without merit, and while it is advisable to stay away as far as possible from sales related clichés, there are times when they do come in handy. Find out which objections, if any, the customer has, what constrains them, what concerns them, and what is that little push that you could provide in order to make the customer close the deal.

A successful network marketing business relies on customer relationship management more heavily than it is often given credit for. While the hunt for leads will almost certainly continue to receive the lions' share of the average network marketer's attention, it is important to note that the relationship savvy marketer will almost certainly become more successful than a marketer that focuses solely on lead generation with little or no customer communication and follow through.